I expect that will be slowly expanded; the BBC's new Director-General wants to increase commercial revenue (and immediately before being appointed as DG he was the CEO of BBC Studios, the BBC's commercial subsidiary).
https://bylinetimes.com/2021/01/06/new-bbc-chairman-richard-...
The DG was also a former deputy chairman of Hammersmith and Fulham Conservative party.
https://inews.co.uk/news/tim-davie-new-bbc-director-general-...