I am witnessing the reality that it’s never been easier and cheaper in the history of the world to reach almost everyone in the world within seconds.
It’s extremely easy to build a website, host it, have people type in a few letters and numbers, and “reach” each other. It’s never been easier, or cheaper. It’s as free market as it gets.
Insufficient amount of people may be interested in that, but that has nothing to do with the mechanisms in place that can allow you to reach people, which don’t need to include Amazon, Google, or any other host.