Except Apple purposefully chooses to stay within a niche (of expensive laptops). So the vast majority of laptops will still ship with intel.
I'm guessing M1 ain't cheap
When you compare similarly spec'd machines from other manufacturers then yeah they're usually in the same ballpark numbers. I don't know I'd say Apple is always more expensive or always cheaper when looking at only the high-end price range.
[0] https://www.digitaltrends.com/computing/dont-be-so-cheap-fiv...
Apple's cost in manufacturing has always been rooted in quality components and Software Engineering. They just don't build low end models and likely never will. The fact that you can buy a $300 iPad is actually kinda weird for Apple.