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The front page is consumer facing. We have plans for another page that will show more directly the other ways to use Tipjoy.

I think reputation will be largely built by distribution, and the mascot will not significantly affect distribution. Also, the star on the turtle's back is our favicon and used in places like friendfeed.

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Also, I think a MUCH bigger problem is that we have tip in the name but want to do more than tipping.

well I didn't like the name either, but I thought maybe it made sense for the tipping aspect. Seems like you're building a great product, and branding/positioning/messaging is obviously very important for what you two are doing.

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