Simply put, this is a naive and entitled attitude. And here's my proof of that: Elastic is a success story. They gave away software for free and turned it into a $15B business. And yet there's still people like you being apologists for their outright lies and intentionally misleading statements. I find it so incredibly absurd.
Elastic is tricking you into thinking that they are not an absurdly successful business. That's not true.
Oh, and one last time: This license change doesn't even protect their business, so it's totally pointless. It's just a business blunder. The SSPL will not make a difference to Amazon because they're not going to use the SSPL version of the code. It's so simple.