The NVME drives are what's making it so expensive. Dell retail is $6044 for each of the Intel P4610 6.4TB drives. That's $145k.
Probably in the range of $2100 to $2200 per unit from a x86-64 component distributor in moderate quantities.
"42% off list price: use code SERVER42"
Doesn't make the price reasonable exactly, but it's kind of funny.