>The problem was that AWS is better at acquiring customers for their competing hosting service.

I would actually take this a step further and say the problem was that Elastic apparently never had no plan for how to deal with Amazon. If hosting is ever on the table, this has to be part of the plan from the beginning. For every customer that says "your hosted solution won't work for us, we're thinking about deploying on AWS" they have to be able to translate that into profit. This seems like a lose-lose for Elastic as they have effectively ceded all that away to this fork. The use of SSPL also seems like nonsense here that won't result in them seeing a dime from Amazon.