So just now I did a small experiment. I used Google to try to figure out his last name. It was pretty hard, took me a good ten minutes, but not so hard once I went to image search.

On the other hand, once I had his last name, I typed it into Google and I immediately had search suggestions for slate star codex.

So if, as I understand it, the worry was that patients of his would discover based on his actual name that he was writing on the side, well, that cat was well out of the bag NYT or not...