They already did a peripheral chip for the RPi. Now they have their own microcontroller. I suspect in a few revisions they'll have their own host processor to replace the Broadcom one ...
It's a great achievement for a very small team.
Including me. I actually prefer this to the GPIO, though it adds one more component. An advantage is that I can move my hardware projects between RPi and other computers in the house including my nice comfy and fast desktop workstation. With a bit of care, my Python support software runs the same on RPi and Windows with no code changes.
Also, if you keep things within the Arduino ecosystem, it's easy to upgrade or downgrade your microcontroller as needed, with only minor changes to your embedded code. What I'd like to know is if the development environment for this board is as nice (or better, can always hope) than the Arduino environment.
Could be a nice mix for projects where the size of another PCB would be problematic. The target audience would probably be smaller and I doubt the RPi Foundation would be interested considering their focus on education, but I would probably buy one.