"Dude, you should checkout Rysolv, its a cool service!".
"What's it called again, doesn't show up on Google."
"It's spelled Rysolv".
"WHAT!??"
"R Y S O L V".
--
Sorry, but I have always found names of this sorts bad for all kinds of ways. IMO the way you say it and the way you spell it should be relatively obvious. Ofcourse there are exceptions like Lift..ggrr..Lyft. To be fair, its quite difficult to satisfy all aspects of a company name. You can't Kodak like the old days!