The google/doubleclick faction is being demonized somewhat by this. This will affect pretty much every company that has any sort of web presence beyond a static 'hello world' page.

Perhaps this will be a short term boon for freelancers to get to revisit existing sites and make them 'compliant' (a mini y2k all over again) but almost any interesting feature or functionality someone would produce is going to use tracking/cookies of some sort, both to provide value to the company and to the end user (collectively, "the public").

And yeah, I guess many of us feel 'entitled' to keep using something which we've been using as a global standard for the past 15+ years.