Edit: I think this will be overlooked some as well. The Subway partnership is huge. They have the most fast food stores in the world (I believe they exceeded McDonalds last year). Talk about copious instant eyeball time!
Edit: I think this will be overlooked some as well. The Subway partnership is huge. They have the most fast food stores in the world (I believe they exceeded McDonalds last year). Talk about copious instant eyeball time!
EDIT: Go here to search for Paypass merchants in your hood: http://www.google.com/wallet/where-it-works.html
EDIT: What I mean to say is: if credit-card-swiping were particularly onerous, I could see this easily taking off. But since it's not (at all!) and people are trying to replace it with something that seems equally-if-not-more burdensome, it's hard for me to see why this would catch on outside tech folks that mostly do it for the geekfactor.
- no paper receipts. Do I want my receipts? In an ideal world, of course, but in real-life that just means more paper junk. Receipts are also awfully easy to lose - making returns onerous. Imagine having an electronic receipt instead of juggling all of that paper!
- doubling up on loyalty cards and payment. Instead of swiping a loyalty card once, and then again for actual payment, a NFC transaction can potentially do both at once. This also reduces the number of cards I have to carry around dramatically. Bonus points if they can make this work with my library card (with the added bonus: if I'm late returning a book, they can just charge me).
- more fine-grained budgeting. Right now Mint knows if I spent $50 at Staples. It doesn't know what, though. An itemized electronic transaction record would tell my budgeting software that the $50 was spent on printer ink, instead of, say, a new gadget.
- immediate feedback without extensive POS modification. I've noticed some grocery store checkouts now have a secondary printer that spits out special offers to you (assuming you scan your frequent shopper card). This can be expanded upon greatly without modifying POS hardware - i.e., pushing promotions directly to your phone.
Something like this could go a long way toward adoption, but I'd be a bit concerned that RFID/NFC might be bypassed by cheap CCD/CMOS.
NFC will enable a whole lot of latent demand for data exchange in the mobile context. Wherever/whenever people are away from computers and need to exchange a few hundred KB or less, there will be opportunity. (Specialized instruments/readers that people read data from of, then key into another device.)
It will need to avoid the pitfalls of the previous technologies. (IR)
Audio, bluetooth, QR codes/camera as well.
All easily capable of data exchange between devices, all present on a vast number of phones, all hobbled by lack of implementation and standards.
Why wont NFC end up just like Bluetooth? "I don't have it switched on" "I don't have the same version" "we need to pair the devices? Mine says it cannot see any" "type in what code where?" "I can only support an NFC headset, not any data transfer protocols", etc.?
- manual steps
- device pairing
- switched on/off
- incompatibility
- version incompatibility
- protocol incompatibility
If they've fixed these problems, it will succeed. If not, then it will be another failed attempt. On the plus side, a lot of scientific, technical, and inventory equipment already does NFC.Imagine being able to touch your Bluetooth headset to the back of your phone. Or touch your phone to the "sync" patch on a Bluetooth keyboard and have it just do it?