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When I first looked at your website I wondered if you were a spin-off / subsidiary of Peloton. The whole design / feel feels identical to me. How close can the "look and feel" of two websites be nowadays before you get in trouble? (genuine question)

Honestly, I would consider trying to get your own, more independent look+feel, even if you by coincidence ended up with your landing page looking like Peloton.

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As a young fitness company i'll take the comparison to Peloton as a compliment. I see what you mean and to your point branding and differentiating will become a higher priority when we can afford to do so.

They're not comparing your company to Peloton -- they're comparing your website, which appears to be "influenced" by the Peloton site. The color scheme is pretty much identical. I don't think it's meant as a compliment as anyone could hijack some CSS from a competing website.

Makes sense. We do plan on revamping out website in the near future and will keep this in mind.

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