Yeah, running Hedge Funds like Melvin capital is where the real money is. They get a 30% cut of profits they make from their clients money and they have around $10 billion under management. They were up 50% last year so the management team took home ~$1.5 billion. They're deep in the red, down 30%, first month of 2021, due to the systemic risk they took on from all their bloated retail store short positions, but that's okay because the money they're losing is their clients and not theirs.

When they blow up, they talk to their media contacts and lay the blame on retail day traders ganging up on them and start a new fund.