What I do need is a reliable remote git repo, a container registry, a CI system, and about 2500-5000 CI minutes per month. $50 a year for that seemed very reasonable or even a bit too cheap, but $250 is kind of stretching it a bit.
I think the problem here is actually the existence of the free plan. It probably isn't bringing in customers that Gitlab would want, and it is taking up space where an effective starter plan should be. Why not replace it with a slightly beefed up "basic" plan at about $120/year? They could throw in a 3 month trial at the start to ease the barrier of initial sign-up.