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I don't think the junk food comparison is valid.

IKEA design often deservedly wins awards, and their products are a great fit for many use cases that otehrs don't even cover.

It's closer to fast casual than to junk food. More Shake Shack than McDonalds, but not a steakhouse.

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I actually went to some high end furniture stores and was surprised that a lot of stuff on the floor was still IKEA quality. Maybe a slight step up, but a lot of it wasn’t solid wood. Additionally, a lot of it was a bit too fussy or looked like something my grandparents would like. When I went to IKEA, I was glad to see some simple furniture, as it suits my tastes.

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