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I don't understand this critique. Corporate PR is largely propaganda. Our corporatist media isn't willing or able pursue actual journalism to find out the truth, so now we have lot's of people searching for answers on a forum that allows for free speech. If you don't like it, you should probably just stick to cable news.

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I think you're largely correct, but sometimes corporations can end up doing the "right thing" in the pursuit of good press or to serve brand marketing. I would say that IKEA doing environmental conservation is a good thing in this case, despite the company's motives for doing so being transparently self-serving. To me IKEA's reason for doing this is less important than the positive impact it will have.

Yea I understand what you are saying. I think it's hard in our current environment to understand trade offs because there isn't a lot of truth or trust in journalism or corporate propaganda. It's impossible to make a value determination of this action because we don't have the truth.

I don't think people should just assume it's a positive impact without all of the facts. It could very well be a negative. You seem to be only focused on one dimension of this, forest conservation.

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