It was summer of 2019 when the vast majority of those who are most 'plugged in' realized we're going to need a new censorship-resistant web, after the Vox Adpocolypse and other totalitarian and dictatorial over-reach by BigTech, which has been escalating steadily since then, culminating even with specific stories being blacked out (by cancelling people, and companies) and leading to a level of election interference that would've simply been impossible not many years ago. Committed by not just BigTech, but by M5M also.
Point of Fact: 68% of voters had never heard of the Hunter Laptop on election day.
(Full Disclosure: I'm the developer of Quanta.wiki, a new Fediverse App)