It's certainly not uncoordinated - the coordinated squeeze attempt is literally the whole advertised point!
I'm just amused that the motives of the folks making huge money off of this are going largely unexamined. If you wanted to talk me into buying Gamestop now, you'd have to convince me that it's not just a way of cashing yourself out.
(I also think it's a little dirty, at best, for any experienced investor to be talking newcomers in to buying this shit at this point.)