How is Matrix a threat to Google?
In their world view, every single minute per day spent looking at screens that don’t have Google ad targeting is a minute that a competitor is stealing value from Google.
A matrix user identity will eventually compete with a google account.
When google accounts are considered as important as myspace accounts, then much of their surveillance loses relevance.
Conjecture on my part: it's a threat to the ad spend Google gets from Facebook.
https://www.fastcompany.com/4032442/its-still-pi-day-so-we-d...
And yet...
https://www.nytimes.com/2021/01/17/technology/google-faceboo...