> other sites would be able to compete without resorting to these dark patterns
Is there any evidence that e-commerce sites were any less scummy before Amazon started competing?
Is there any evidence that e-commerce sites were any less scummy before Amazon started competing?
It would be interesting to see where e-commerce would be today if a company as dominant as Amazon never came about. My hypothesis is that people would have more trust in a random shopping site they click on when Googling a product they want to buy, but it's impossible to test that.