In my opinion, pricing is a part of the product. If one company can produce a banana for $1, and another company requires $1,000 to produce a banana, that second company is an outright failure. The banana still tastes great.
On the other side, if you get $10,000 of value from a banana, both vendors are viable options. If there is any reason at all preventing you from adopting the $1 banana, you're still better off buying the $1,000 banana than you are scorning it for its price.