Your Success Is Not a Story
taylorlorenz.substack.com
taylorlorenz.substack.com
Even the stories that this journalist covers are at the end of the day PR..
My favorite kind of article is "X happened, here are some relevant circumstances, author (or ppl author spoke with) think significance and possible consequences are Y"
Next favorite is "X happened" sometimes with a little context.
Least favorite "Here's some stuff about person Z who had some exciting circumstances C. Along they way Z invented / discovered X." Either finishing there or "X will transform society, rendering it unrecognizable within three years. Meanwhile, Z is considering becoming a vegetarian and is also getting married within those exciting three years."
Needless to say that least favorite is the most common. Even a listicle is better.
This wasn't written by Woodward and Bernstein, or some hard-hitting give-me-the-facts-only political or business reporter. It's written by someone who specifically writes about culture. She writes the following:
> "Unless your story ties into some larger cultural trend, or holds some type of important wider significance, I am not interested in covering it. And frankly, it’s not newsworthy."
If the story being pitched doesn't tie into a larger cultural trend, it's not worth covering by a culture reporter.
Someone's success can be newsworthy, but it has to impact the larger culture to be relevant to a reporter who specifically writes about culture.