Well, for one thing, you can easily write Gemini pages in a text editor, without worrying about HTML, WYSIWYG or other markup formats.
You can write your own server or client in a couple days, from scratch, without using libraries or worrying about corner cases.
You're not exposed to the larger web, accidentally or otherwise: no web crawlers, links from modern web sites (causing annoyed users who think your site is broken), or invasions by thousands upon thousands of 4chan trolls or whatever.
So, to go back to the metaphor: a bicycle is not a car, and for _most_ use cases it's objectively worse. It doesn't go nearly as fast, it exposes you to the elements, it can't carry very much. But it's easy to tune and maintain yourself with just a few simple tools. It does require effort on your part, but the exercise can be enjoyable. You don't need to worry about refueling, accidents aren't so dangerous, you can go on winding little trails and skip the freeways. Traffic isn't an issue. You end up paying more attention to your surroundings and noticing details more on a bike ride than you would in a car.
One option is very deliberately simple and low-tech, and despite that it ends up being (for some people) a more pleasant and beneficial experience.