It means basically exporting your database (or tables) and importing it again. What happens is that deleted data which doesn't necessarily free up space (Oracle reuses the freed up space sometimes) doesn't get exported.
https://www.iri.com/blog/vldb-operations/database-reorgs-why...
https://asktom.oracle.com/pls/apex/f?p=100:11:0::::P11_QUEST...