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It's a brandable, it's pronouncable and rememberable. It's registered: http://whois.domaintools.com/mivious.com (to you?)

It's fine.

edit: For trademark searches check USPTO and ipaustralia

Thanks a lot. Yes, it's actually registered to me.

Also thanks for pointing out that I need to check whether the name is a registered trademark. I'm going to have a look on that.