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What it doesn't take into account is that the reason I only think 90% the same things as someone else is that I've accidentally or consciously avoided going down certain rabbit holes that are likely to break your brain. This concept that 'there are no dangerous thoughts' is directly at odds with, "there are some things you can't unsee". If you believe both things at once, then you're fooling yourself.
We protect our lizard brain from stuff that is rationally objectionable all the time so that we don't horrible things in the spur of the moment.
A lie is best concealed between two truths, and cults of every kind know that they have to find common ground with you. And on the internet there isn't a door for you to hide behind and "don't make eye contact" doesn't work as well. And then you add social networking algorithms that build the cult for you. You don't even have to decide to build a cult to end up running one.
(Wasn’t there a startup a while ago that let you add notes to any website, and they were visible to all... but it was horribly abused?)