I believe they already did lawyerising, as written above.
They grabbed onto the wording of PII as "personally identifiable information" that information is identifiable, but not personally identifiable, so it is ok to use for ads.
They grabbed onto the wording of PII as "personally identifiable information" that information is identifiable, but not personally identifiable, so it is ok to use for ads.
— The Prisoner
"So here I was now, two years just to the day of being kicked and clanged into Staja 84F, dressed in the height of prison fashion, which was a one-piece suit of a very filthy like cal colour, and the number sewn on the groody part just above the old tick-tocker and on the back as well, so that going and coming I was 6655321 and not your little droog Alex not no longer."