Proper planning would have been what, coloing hundreds of servers worth millions of dollars as a DR plan? And having no guarantee that the colo provider wouldn't also deplatform them?
This is basic stuff, the problem with Parler is that their team seems to have no experience hosting controversial content.
> surviving deplatforming is much more difficult than armchair orange website architects seem to acknowledge.
Somehow the internet is full of websites (some of which probably had much higher traffic) that did just fine though
If Parler had self-hosted, would the potential wrath of the media just have turned to their upstream telco or whoever instead of AWS?