Well, you can't reason with unreasonable people :) That's the actual problem. Also, I strongly disagree with your view that a lot of them are reading scientific articles. The root problem is lack of science education/curiosity which needs to be addressed specifically, rather than forcing the rest of the world to adopt certain phrasing.

Personally I like the romanticism/poetic style, it makes articles seem less bland, which makes me want to read them even more.