For me, Nextdoor is primarily people looking for lost pets, complaining about "suspicious" strangers, and making dubious crime reports. That's hardly a replacement for a local newspaper.
How much of that advertisement is based off of "Paranoid Paige" with too much time on their hands?
Not to necessarily rail against using metrics, but metrics can be tilted -- if everyone's Paranoid Paige, how deep and legit is that gold mine?
Probably the hot topic these days is lawn/porch theft.
What's that? People steal the actual lawn or things off the porch?