If they doubled the number of base stations in a new area (with satellite coverage) they would double the number of customers they could serve right now. So the constraint at the moment is mainly the number of base stations. The thing is once they have the sat-to-sat laser links working, they will be able to scale up with a lot fewer base stations, so there's no point deploying masses of base stations right now.
They are hoping to launch roughly 600 per Starship launch with the launch itself eventually costing roughly 2M. Don’t know how much each satellite costs.
Most of the users are in the northern US at present. Satellites passing over that area will be supporting far more users.
If you create all this infrastructure (with the impact it has) to then just serve a couple million people then this service will be unaffordable for mortals and limited to the wealthy and most likely the military. [0]
[0]https://spacenews.com/u-s-army-signs-deal-with-spacex-to-ass...
Practically the presence of Starlight satellites already has an impact on the work of astronomers, an issue that will only get worse as more of them are sent up [1].
That's not to belittle how cool the whole thing is, but it's kind of disheartening how we've already managed to pollute pretty much every place on the planet, and are now on our way to even polluting the space around our planet.
[0] https://en.wikipedia.org/wiki/Kessler_syndrome
[1] https://teachingkidsnews.com/2020/02/03/are-too-many-satelli...
Kessler syndrome would destroy SpaceX, so they're more aware of it than random internet people.
As for light pollution, see my other comment https://news.ycombinator.com/item?id=26036269