Sadly this is intel clutching at whatever it can to prove it's relevant.

The real engineering feat of the M1 processor was how quickly it came to market and its performance per watt for real world usage of common web tasks and anything within the Apple ecosystem.

As nice as battery life benchmarks are, I know that the Intel CPU will ramp up and chew through it's maximum rated wattage while keeping under it's thermal limit. An Apple SOC on the other hand will hum along nicely.