It is simple.
Glossy looks glorious compared to matte.
Truth is - Generally speaking, matte is good for eyes.
On average, those who buy Laptop vs those who by buy Desktop, we can see difference in IQ/Experience.
Poor IQ people go for glossy, Good IQ people go matte. So, manufactures are forced to release more and more glossy laptops. Certainly, Apple played a big role in pushing glossy. Please forgive, I don't want to insult people with Laptop. I too have one glossy Laptop and two matte Desktop. It is a cruel joke for me!.