> Nothing in the post indicated hubris to me.

Claiming that you are personally responsible for Jira and Trello's marketing cut-through is sheer hubris.

And furthermore:

> The alternative is to spend time and money to discover that yourself

That's not an "alternative", that is simply professional consulting behaviour. Making the recommendation whilst declining to invest in the quality of that recommendation is hubris. And I'll double down by adding that "influencers" demanding freebies is downright obnoxious hubris. In the last few years, some segment of the tech community has normalized this behaviour as somehow acceptable and rational, but in practice it's as toxic as the article suggests.