People paying attention to Elon's tweets [1] [2] saw this coming from a mile away. It'll be interesting to see if and when other big companies follow suit. In my opinion it's inevitable companies will start diversifying by a bit of exposure to Bitcoin but let's see how soon that will be.
[1] - https://www.reuters.com/article/us-tesla-cryptocurrency/tesl...
[2] - https://www.cnbc.com/2021/01/29/bitcoin-spikes-20percent-aft...