Rust can't/shouldn't be directly monitized, so it makes sense to have something like this. Mozilla can still hire as many people as they want, but they never attempted to make it a company-managed project.
I agree that the main implementation should not, but I could see something like a verified Rust compiler (maybe something like the "Sealed Rust" proposal) being commercialized.
Having "control" over Rust didn't ever seem like Mozilla's goal (nor in its interests), so the trajectory of the language since 1.0, its healthy and energetic community, and the founding members of the independent Rust Foundation is a huge achievement.
Thanks to Mozilla for incubating a long shot project.
I don't want to downplay Mozilla's many contributions to Rust in any way but I also acknowledge they worked hard to ensure Rust operated independently of any organisation, including themselves.
Rust always, thankfully, made sure to be independent of Mozilla, but it would be silly to think that they had no influence over the project and that by firing major contributors they've lost that.