That's not what the laws on the books say. It's a colloquial term, and nobody like a pedant.
> I personally consider antitrust action against individual companies to be a short term fix, whereas permanent universal consumer protection laws are a long term fix.
Ralph Nader said the same thing in the 60s and 70s. Consumer protection laws have been used to encourage economic concentration and the abuses of labor and society that always come with it. The American government has never succeeded at compliance regulation — it gets weakened and corrupted, and we always wind up getting the worst version of laissez-faire economics as a result.
Further, how would you make it "permanent"? Constitutional amendments are a non-starter right now, and Congress can't pass laws that have 80%+ popular support. You know what is permanent? Court-ordered break-ups under the Clayton Act.