This seems like a great tool to help corral all the disparate parts of conducting research. As a designer (who does a lot of research), I see a lot of value here, and I think you could make a big impact for those of us who do this often.
Some thoughts and questions:
- I think the pricing will have to be inexpensive enough for decision makers to want to handle recruiting in-house rather than hiring a dedicated third-party recruitment/research firm. Recruiting is extremely tedious and time-consuming. A researcher shouldn't have to waste the majority of their time recruiting, and a bootstrapped designer/PM would have even less time.
- It looks like this helps create a candidate database of existing customers only. Why should we use this over a Google sheet or Airtable/Notion/anything with light CRM capabilities? What about potential customers or customers of competitors? We can use something like Usertesting.com or User Zoom to recruit from a public pool of candidates and use screener questions to approximate our user base.
- On the post-study side, how will you beat something like Dovetail in terms of showcasing findings and other studies?
I think having everything in one tool is a powerful motivator. But I would be concerned that smaller teams try to make make use of the tools they already have, and won't pay for another one, and as you mentioned, larger teams can afford to pay for the recruiting team or all the individual tools.
With all that said, you seem to have solved a lot of pain points in this process, so I'm looking forward to seeing you succeed.