You used to own your music. The next generation largely DOES NOT. Does HN not understand this?
You used to own your movies etc. The current netflix generation DOES NOT.
You used to buy equipment (like tractors). Now a surprising range of stuff is going to pay for power / hour etc. This includes firmware for tractors which enforces whatever emissions control regime, speed control, overload control, annoying safety things (lane departure warnings on commercial vehicles are so maddening commercial drivers have the silence button built into their muscle memory and almost all would turn them off if they could).
John Deere and EVERY other company is going this direction as fast as they can. This is not a question of PR, it is a question of current fact. This is to make money, build big tech platforms, allow for snitching on all sorts of things (elogs now let fleet operators know about tailgating by drivers in commercial trucking) etc.
One factor for me - things were opened up in the automotive world, and emissions controls on diesel trucks are a MAJOR source of the "hacking" people came up with.
Some estimates are 50%+ of trucks in places like texas are running delete's. So that is an incredible pollution impact.
It would be helpful to have some more specific examples (other than emissions bypasses / feature lockout bypasses - yes very annoying on a 800K vehicle!, etc) where farmers can't do a repair. What repair, in particular, do farmers want to do in the field, that they can't? That might help ground the convo.