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Comment by judge2020 | Hacker News Reader

judge2020·

Source? The first rule of adtech is to not trust your publishers to not defraud you.

FB: https://developers.facebook.com/docs/marketing-api/conversio... Google: https://developers.google.com/adwords/api/docs/guides/conver...

This is also why companies like Tealium and Segment are now worth billions of dollars. They provide a single integration point that funnels events to dozens of marketing companies' server-side APIs.

Why doesn't that qualify these Tealiums and Segments as "adtech servers" worthy of blocklisting?

Sounds like they make the blocklist-curators' job easier.

Your browser doesn't talk to them. The sites you visit do.

Then we're back to the First Rule of Adtech.

If "the sites you visit" are the ones talking to Tealiums and Segments, it is trivial for "the sites you visit" to lie about the browser IP address and make it look like requests are coming from all over the world instead of just one box sitting under $FRAUDSTER's desk running a script.

I think there's confusion here about personal data collection vs ad serving/metrics. Publishers have no reason to be fraudulent about the first one.

This isn’t publishers displaying ads and reporting how many views they get, this is to associate visitors with ads seen on other surfaces (Facebook, Google) for retargeting (show future ads to people who visited your landing page) or measurement purposes (for people who saw ad A, how many people eventually made a purchase?)

The first rule of running a megacorp is to tell your customers to take a hike if they don't like your terms.

No, that's the second rule.

The first rule of running a megacorp is... oh, wait.

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