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I've always heard that ITA Matrix is the most powerful flight search tool that exists. Not a polished UI like Hipmunk though. https://matrix.itasoftware.com/ I have no real complaints with Google Flight search though.

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The problem with Matrix is that it only searches through standard GDS, and you don't get the direct fares that some airlines publish. A metasearch like kayak also aggregates the direct feeds from airlines

(Yes, airline distribution is a messy domain)

I believe google owns ITA.

That's true, it was acquired a few years back, but ITA Matrix is still supported as a separate interface with different capabilities than Google Flights.

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