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Google's revenue per user is unfortunately much higher than $10/year.

Do you have exact numbers? The estimates I've seen are about $60 per user per annum, so about $5 per month. That's for all services, not just search.

So for less than a Netflix subscription you have Youtube, Gmail, Search, Drive, Translate, Calendar, Maps, Photos, Hangouts and more. Services that many people use regularly.

It wouldn't be hard to argue that any of these products is worth a lot more than $10 a year, but convincing users at large to go down that route will be a challenge, undoubtedly.

It is less than a Netflix subscription but essentially everyone on the planet subscribes and can't cancel.

(Also, many users would agree on the value but balk at redirecting funds from an existing allocation to continue service on something they've already gotten for free.)

Google's ARPU for American users was reported at $256 in 2019 [1]. So for ~$25 a month, you might get them to consider switching business models.

[1] https://mondaynote.com/the-arpus-of-the-big-four-dwarf-every...

It's not that much higher though. Back of napkin tells me that it's like 60$

It is much higher for US users.

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