The issue is the poster spun up the instance in the course of his job. Microsoft and canonical would be reasonable to share that job related info.
But instead it appears that either they shared his personal info which would be unethical, or canonical takes the de-identified job info and then matches it with personal info.
In most transactions between people acting as representatives of their business, it would be very creepy for one of the businesses to then get personal info on the representative of the other business like their social media accounts or home address, especially if they do it using secret/obfuscated manners rather than explicit asking.