Start with WHY - A simple framework for great leadership

Simon Sinek identified a pattern in the thoughts, actions, and communication of great leaders like Steve Jobs, Martin Luther King, or the Wright brothers.

He created The Golden Circle, a simple framework that consists of 3 concentric layers: WHAT, HOW, and WHY.

WHAT - Every leader can articulate what they, and their company, do. Since it's so straightforward, that is where they usually start.

HOW - Most leaders also explain how they do what they do. Their unique value proposition, differentiators, and values.

WHY - Few leaders make an effort to communicate why they do what they do: What's their purpose? Why does the organization exist? And why should anyone care?

The real breakthrough is the direction in which to move in the Golden Circle. You have probably guessed it by now. You're supposed to start with the WHY and move outwards, to the HOW, and finally the WHAT.

Datapoint of one: I have the audiobook and never finished it. Found it tedious, far from the inspirational read/listen the hype seemed to suggest.

Catchy title which is both great advice and terrible advice at the same time. Often there is a better question than Why, and sometimes you need to approach it sideways. A Why without context is meaningless.

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