I plan to run new product and I need to do PR support for my new starting company and for my product on market. Unfortunately I don't have any experience with PR stuff. But I know it is very important issue and I must to figure out how can I do that PR stuff?
I need any start point for that. For example please recommend me good books about PR in the Internet or web-site.
If you had real experience with place on market new on-demand software product I would be really happy to have several advices from you.
Thanks in advance.