Ask HN: Is it easy to do good?

I'm not talking about motivation here, I mean the mechanics of "doing good."

Whom to give to, how much to give, how to follow-up after giving etc. It feels like there's way more friction in the process than for anything "commercial". Compare the experience to the ease of Instagram or FB or any large ecommerce site.

This has bugged me for a while now, but i'm not sure if i'm the only one. I've been trying to understand how and why people give. If you can, please check out this survey that asks about this "friction" in doing good.

Thanks