> How many people on the open market are going to buy your coin for $1 on an exchange?

Even if 1 client per year buy it (let's say my token purpose is to give to access to private content on my website), then my marketcap is still 10^32 $, because marketcap is just the number of supply x the last traded price of my coin.

And yes, we both agree, marketcap has 0 value. It was just to make a point that using the marketcap as argument makes no sense.