To me, the value of these streaming services are probably 1/3 their actual price, so like many I split the account with a half dozen people. It's gotten to the point where the scale is shifting further and further, and I'm streaming content gratis using bittorrent rather than the actual platform that I have an account with because sometimes it's easier and faster to get straight to the content without being bombarded. Not to mention the latest Hulu dark pattern, where something will be labelled as "available on Hulu," then you go and look and it's only available on the Hulu plan that costs as much as your old cable bill.