GPGPU has been a thing for 20 years now, and I still can't easily write code that works on Nvidia and AMD and ship it to consumers on Windows. From what I've seen OpenCL seems to be dying, AMD doesn't care about compute on Windows or on their Radeon cards, and Cuda continues to be the only real option year after year in this growing segment. Why would anyone buy anything else than Nvidia if they're using Photoshop, Blender, DaVinci Resolve, or other compute heavy consumer software? Maybe it's unrealistic to hope that any library can fix this and just rename GPGPU to Nvidia compute and be done with it.
If you're using Blender it can absolutely make a ton of sense to use AMD hardware. For most of the time where Blender supported GPGPU AMD was the best choice, and I set up rendering servers with AMD hardware for that express purpose.
I feel like a big part of this attitude is from not actually having tried it. Because SYCL works fine on AMD. In fact, you have more backend options for AMD than NVidia.
If you control your own hardware and software stack maybe an AMD CDNA card is fine, but if you want to ship software to end users it seems to be difficult to even know what will work. So you use cross platform code for a worse experience on Nvidia and spotty support on AMD, or only Cuda and accept that it's Nvidia only but will give you a better experience.
I haven't done a lot of GPGPU programming, but I've tried to look at it from time to time, and I've been disheartened by it every time. Nvidia's handling of OpenCL, AMD's disregard for SPIR. This is what an AMD representative had to say in 2019 [2]:
"For intermediate language, we are currently focusing on direct-to-ISA compilation w/o an intervening IR - it's just LLVMIR to GCN ISA. [...] Future work could include SPIRV support if we address other markets but not currently in the plans."
[0] https://github.com/RadeonOpenCompute/ROCm/issues/1180#issuec...
[1] https://community.amd.com/t5/opencl/spir-support-in-new-driv...
[2] https://github.com/RadeonOpenCompute/ROCm-OpenCL-Runtime/iss...
oneAPI DPC++ Features Included in SYCL 2020 Final Spec [https://newsroom.intel.com/articles/oneapi-dpc-features-2020...]
Arstechnia's write up on OneAPI provides a good overview [https://arstechnica.com/gadgets/2020/09/intel-heidelberg-uni...]
[edit: added arstechnia reference & link]